Steve Jobs was quite the man and he had a whole lot of money.  He also hated how car license plates made his Mercedes look.  So he didn't use them.

License plates never bothered me too much.  They always seemed to me like another piece of the car.  Not Steve Jobs.  He hated them.  And he didn't have to invent the "iPlate" to get over it.

California vehicle laws state brand new car owners have a maximum of six months to get plates on their car.  And that's what Jobs did.  He changed cars every six months.

He had a special arrangement with his dealership.  His lease agreement stipulated a new Mercedes  SL55 AMG be delivered every six months to replace the old one.

When money is no object there's no telling what the rich will do.

For more see this source article.