Contact Us

GM To Keep Colorado, Canyon Names For New Trucks

General Motors Reports 1.2 Billion In Quarterly Profit
Photo by Justin Sullivan/Getty Images

TRAVERSE CITY, Mich. (AP) — General Motors will keep the Chevrolet Colorado and GMC Canyon names when it rolls out redesigned midsize pickup trucks next year.

Chief Financial Officer Dan Ammann says the trucks will be markedly different from the current models.

He tells reporters at an industry conference in Northern Michigan that the Colorado will be targeted toward people who spend time outdoors. The Canyon will be tailored more for professional buyers.

Ammann says GM is keeping the old truck names because they have brand equity with customers.

He says midsize truck sales have fallen recently due to lack of compelling products.


Copyright 2013 The Associated Press.

 

More From Voice Of Amarillo

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://voiceofamarillo.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on News Talk 940 AM quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on News Talk 940 AM quickly by logging in with your Facebook account. It's just as secure, and no password to remember!