Pleasures, “a one stop romance stop” in Huntsville, AL, is offering store credit to anyone who brings them their firearms.

An on-site gun dealer will assess the value of the gun, and then the credit can be used to not only buy racy products like sex toys and adult videos, but also marriage counseling and romantic items such as wine and roses.

The idea of the promotion, which will run until Valentine's Day, is to discourage violence and encourage love.

So far seven customers -- all men -- have turned their weapons in to Pleasures, and have received credits between 150 and 250 dollars.