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Taco Bell – Thank You For Suing Us

Taco Bell is using full page print ads to loudly and sarcastic proclaim their anger at a lawsuit filed last week that alleges the beef they use isn’t up to snuff. “Thank you for suing us,” reads the Taco Bell ad, which goes on to assert “the truth about our seasoned beef.” The ads were featured in today’s editions of The Wall Street Journal, The New York Times, USA Today, and a few other papers. Full ad after the jump:

An Alabama law firm’s beef with Taco Bell centers on a purported lab test that proves the meat the fast-food chain uses is less than 35 percent beef — meaning they aren’t legally allowed to call their product “beef.”

The Taco Bell ad claims it’s more like 88 percent. “Their number is so wrong, it’s ludicrous,” Taco Bell president Greg Creed told CNN.

Taco Bell Ad
tacobell.com

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