In a sea of incredibly annoying television commercial's(I'm looking at you FLO), Priceline has decided to kill off the Priceline Negotiator.

On Monday a new television ad will begin airing that sees William Shatner being killed off in much more dramatic fashion than his death on Star Trek.

He's been pitching Priceline for 14 years.  He was paid in stock and it has made his previous wealth even more bountiful many times over.

Next up for The Shat is a Broadway show "Shatner's World: We Just Live In It". It's a one man show.

Between now and then you can entertain yourself with this classic gem of Shatner performing a spoken word version of Elton John's "Rocket Man".

For more see this source article.