In a sea of incredibly annoying television commercial's(I'm looking at you FLO), Priceline has decided to kill off the Priceline Negotiator.

On Monday a new television ad will begin airing that sees William Shatner being killed off in much more dramatic fashion than his death on Star Trek.

Next up for The Shat is a Broadway show "Shatner's World: We Just Live In It". It's a one man show.

Between now and then you can entertain yourself with this classic gem of Shatner performing a spoken word version of Elton John's "Rocket Man".