Discovery Channel has reached deep into the bowl for their next  series.  A docu-soap reality show set in America's largest marijuana distributorship, starring a pot reform activist.

The store services 80,000 clients.  That's a lot of smoke.

Weed Wars fearlessly pulls back the curtain on a once illegal and still controversial world,” said Nancy Daniels, executive vp at Discovery Channel. “From the inner workings of the business to Steve’s distinctive leadership style, Weed Wars is a fascinating glimpse into this highly unique setting. Like Gold Rush or Deadliest Catch, these are guys pursuing their own version of the American Dream.”

It's still unclear whether this will light up the ratings or the complaint line.