The 'Nook Color' is in no danger of knocking the iPad from it's perch as number one tablet but it is making inroads in a surprising arena.

I'm a proud Kindle owner, the popular reading device from Amazon.  I choose it over the Nook mainly on price and because I didn't need my Kindle for anything other than reading books.

The Nook is finding favor with women and their desire to flip through all those magazines.  In some cases outselling their similar iPad versions.  It would seem the Nook Color is perfectly suited to such use.

So instead of flipping through a Cosmo you could page through it on your Nook.

For more see this source article.