Well, now we know why the box office was so incredibly light last week: everyone was waiting to see things this week! Although 'The Hobbit: An Unexpected Journey' clung to the top spot for the third week in a row, it was a very tight race, with only $4 million separating the top three films.
Many Americans found themselves with four days off last week, ostensibly so they could go see their family and eat turkey and celebrate Thanksgiving from the comfort of their homes. Instead, they went to the movies. In fact, this was the biggest Thanksgiving box office of all time. Congratulations, America!
Another Halloween, another 'Paranormal Activity.' Another 'Paranormal Activity,' another large opening weekend. But all is not well in the state of Denmark (and by Denmark, we mean "the 'Paranormal Activity' franchise"): the fourth film in the series opened to significantly less than the previous entries.
'Taken' was the surprise hit of 2009, a January dump that inexplicably made nearly $150 million in the United States and transformed Liam Neeson into an instant action star. Three years later, 'Taken 2' has arrived in theaters on a primo release date and with an advertising campaign that probably cost more than the entire first movie. Well, it looks like the hype was worth it. The first film may have been a sleeper, but the second adventure of Liam Neeson's kidnap-prone family has opened like a true blockbuster.
It's expected that box office numbers go up on Sunday afternoon. By that point, the estimates tend to be pretty accurate and if there is a difference come Monday morning, it's negligible. Not so today. Three new releases are nearly deadlocked as I write this and we won't know until sometime tomorrow who will actually be one top. We shall update accordingly. Anyway, here's where we stand right now.
This was a rough week at the box office, guys, If we had an decency whatsoever, we'd call it a day and simply not report just how poorly every movie did these past three days, but alas: the world must keep spinning. Summer is over, the Fall is upon us and we've entered the weakest part of the year for both new releases and box office grosses. Let's just get this over with, shall we?
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