Few people are as welcome on our televisions as Terry Crews and few felt creatures warm our hearts quite like the Muppets. In other words, if you want to sell us a Toyota, there are far worse spokespeople (and spokespuppets) to use. In the grand tradition of modern Super Bowl ads, the presumably very expensive spot starring these guys is online in advance of the big game, giving everyone who doesn't watch football a chance to remember how much they like the Muppets and that really funny guy who used to play sports-ball once upon a time.
And, of course, a chance to BUY TOYOTA BUY TOYOTA BUY TOYOTA.
Ah, a week at the box office where the new release flies completely under the radar and everything else feels like it's just hanging out because there's nothing else to push it off the charts. Welcome to January. Welcome to the home of movies like 'I Frankenstein,' which was dead on arrival this weekend and will vanish into dollar theaters within the next week or so.
We think that talking or texting during a movie is the epitome of rudeness and shouldn't be tolerated in any way. While we fully support hushing and zero-tolerance policies that eject talkers from theaters, we draw the line at physical violence and we imagine that even the most ardent movie fans would agree.
Every year presents a new apocalypse for the film industry and every year sees movies and theaters evolving to match the increasingly strange age that we live in. However, Hollywood's evolution may not be happening fast enough to win back certain audiences. A new Harris Poll asked Americans about their moviegoing habits and the results are a fascinating combination of the surprising and the not-so-surprising.
New releases have a habit of floundering in January, which tends to be one of Hollywood's biggest dumping grounds. Even this year's big January horror release, which is commonly a sure thing, floundered. What does tend to do well are the prestige pictures that opened late in the previous year (often in limited release) and finally expand in the new year, riding awards momentum to solid box office.
Of course, this is just a roundabout way of saying that Peter Berg's 'Lone Survivor' emerged from limited release this week to kick everyone's ass at the box office.
Over the past few years, the 'Paranormal Activity' series has established itself as one of the most inexpensive and reliable horror franchises around. Produced for (non-literal) pennies, they've consistently opened strong at the box office, ensuring a fast and efficient turnaround. The latest film, 'Paranormal Activity: The Marked Ones,' has already accomplished that goal, but it did so without grabbing the number one spot. Sure, people may love found footage demons, but it turns out that they love animated singing princesses more.
Although you'd think people would spend the holidays in their homes catching up with their families and what-not, they actually tend to go to the movies after opening gifts and having awkward conversations. And Christmas Day moviegoers had a bunch of options this week, with recent releases (and not-so-recent releases) still going strong and a whole bunch of new releases arriving to coincide with the holiday.
The return of Ron Burgundy and his news team has been positioned as a big, huge deal. 'Anchorman 2: The Legend Continues' has been marketed more than any major release this month and everyone just assumed that the film would effortlessly snag massive box office numbers thanks purely to saturation (on top of the fact that the original is quite beloved). So it must sting a little for Paramount to see the film open in second place and it must sting even more once they compare the opening numbers to the opening of the first film from 2004.
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